Ultramarathon Running Store > Shoes > Hoka One One


HOKA running shoes have a unique cushioned midsole design; thick, lightweight and wide, offering comfort, stability and a marshmallow feel underfoot with high shock-absorption. The sculpted meta-rocker ‘rocking chair’ midsole geometry and incorporated low heel-to-toe drop helps push you forward, by encouraging a smooth roll from impact to toe-off. The ‘bucket seat’ active foot frame shape places the foot deep inside the midsole providing a cup-like fit, keeping the foot in place for stability and comfort. HOKA ONE ONE running shoes and sandals encourage a consistent, efficient and rhythmical foot strike whether an ultra distance athlete, serious trail runner, casual road runner, elite track runner or a fun hiker.

Sizing / Size Chart

Step 1: Take a sheet of paper, put it on the floor, one side against a wall.
Step 2: Put your naked foot on the paper, with your heel against the wall and mark with a line the extremity of your foot.
Step 3: You now just need to measure the length from the border to the line you drew.

And then check your result in the chart below to know your Hoka size.

Note: If your SIZE MM measurement in millimetres is exactly the one on the Hoka size chart, take the size above. e.g. if you measure as 262mm, then select size 8.5 UK, 9 US M, 10 US W, 42 2/3 EU
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Oversized Midsole

Super thick and wide midsole has 2x the volume compared to standard running shoes, made with a lightweight cushioning material. This maximum cushioning provides premium shock absorption and superior comfort.

Meta Rocker

The midsole is designed with a low heel top toe drop height while the outsole has a sculpted shape at the heel and toe ares, creating a rocking chair effect for the foot. The geometry propels you forward by creating a smooth roll from impact to toe-off, which helps to increase running efficiency while encouraging a natural running gait.

Active Foot Frame

The foot sits deep down inside the midsole rather than on top of it, creating a cup-like fit for the feet. This provides inherent stability within the shoe, making it adaptable for all types of runners with their range of foot shapes and running styles without the weight of extra support material.

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What is it like running in Hoka One One shoes?

Running in Hoka One One shoes is like nothing you’ve ever experienced, and it’s something you’ll never forget. Unlike shoes that produce a hard or rigid feeling, Hokas offer up luxurious softness and a sensation of weightlessness. Running in Hokas is effortless, "you bounce, you float, you soar, you fly". Runners of any age and experience level will appreciate the benefits. Whether training for or racing an ultramarathon, the unique design, shape and midsole resiliency of the shoes can softly cushion your stride. New runners will find them comfortable and forgiving, while veteran ultra runners will appreciate the liveliness they put into every footstep. Hoka One One shoes are also ideal for running trails with abrupt climbs, steep descents and technical features such as rocks, roots and trail debris. The uniquely designed thick sole transforms downhill running and acts as a buffer against jagged obstacles on the trail. While traditional low-to-the-ground shoes can be very unstable on rocky trails, Hoka shoes are reliably steady because the additional midsole foam helps to stabilize the foot by allowing the outsole to make secure contact with the ground.
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Hoka One One is a French manufacturing company that designs and markets generously soled running shoes for distance runners. Noted for their light weight and maximal cushioning, Hoka running shoes are dubbed as "maximalist shoes", in contrast to minimalist shoes. The company was founded by Nicolas Mermoud and Jean-Luc Diard, both former Salomon employees, in 2010. The shoes are named after the Maori language phrase meaning "flying over the earth". Hoka was purchased on April 1, 2013 by Deckers Outdoor
HOKA ONE ONE ( aka Hokas ) shoes pioneer a new philosophy in running by merging aspects of minimalism and maximalism. Launched in 2009 HOKA ONE ONE are now the fastest growing running shoe brand in the world. Designed to allow athletes to run faster, safer and farther downhill on the trail and road, HOKA ONE ONE lightweight running shoes have extra thick midsoles that are engineered for maximum cushioning and comfort, while still offering lightweight, nimble performance and uninhibited movement.
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2019 Models

New models coming from HOKA ONE ONE for 2019 include the Mach 2, Gaviota 2, Challenger ATR 5, Speedgoat Mid WP Trail and Speedgoat 3.

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Ultramarathon Running Store is the Hoka Shoes UK and Ireland online stockist/supplier/retailer. We also ship internationally, including to the US & Canada, Europe, Australia, New Zealand and the rest of the world. Product pages include links to reviews and videos.

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